The Optico

About this project

A sales site for an insurance business, hosted on Kinsta. The main job was tracking. They were running ads on a bunch of networks, so I set up pixels and server-side tagging so they could see which spend was actually bringing in sales.

Key wins

• Hosted it on Kinsta so it holds up when the ad campaigns bring in traffic spikes.
• Set up server-side tagging through GTM so the ad numbers match up across every network.
• Made the admin simple enough for the sales team to update things themselves.

Tech stack

• WordPress
• ACF Pro
• PHP
• HubSpot
• GA4
• GTM
• Kinsta

Performance report