NuVision Auto Glass

About this project

NuVision had an old, slow WordPress site and locations in Arizona, Florida, and South Carolina. I rebuilt the site with speed as the main goal, then set up landing pages that could grow with them as they opened in new states. I also looked after their organic growth the whole time I was there.

Key wins

• Got the load time down from 7s to 1s, and the Lighthouse score up from 30 to 92.
• Built City + Service landing pages for each new state. Leads went up by about 30%.
• Set up GA4, GTM, and custom event tracking, then fixed the lead forms based on where people were dropping off.
• Pulled in Google reviews automatically so each location page showed real, up-to-date reviews.
• Put monitoring and backups in place before the big ad campaigns went live.

Tech stack

• WordPress
• ACF Pro
• PHP
• HubSpot
• GA4
• GTM
• Kinsta
• Cloudflare

Performance report